360Fly 

For anyone that loves to capture moments, even the ones you can't see, this camera is your best friend. As a brand that's ready to tackle the video camera market, 360Fly seeks to gain new users and keep loyal customers with an engaging online and offline experience. 

OVERVIEW

PROJECT  360Fly Product Detail Page Redesign

TIMEFRAME  2 Weeks

ROLE  UX Designer  /  Strategist

TOOLS  Sketch  /  InVision

This project's goal was to maximize the product page so that users could have the best e-commerce experience possible. It was redesigned to be mobile first using best UX practices such as keeping all important content above the fold, CTAs legible and understandable, leading the user to find the experience of purchasing a product online rewarding, and etc. For this assignment, I drafted rough wireframe sketches on paper and then transferred them to Sketch. I mocked up different iterations of what this product detail page could look like, used InVision to prototype, and presented to the team internally to see which version would result in the highest visit and purchase rate for 360Fly. Working with the dev, e-comm, and visuals team was immensely important when brainstorming and coming up with solutions to have a better user experience. The collaboration and teamwork between different teams made it easier to implement the new designs and features.

Being one of two UX designers, we took on all design challenges and strategies to redesign and restructure all of the content that was existing and missing from the product detail page. The updated page is now live.