This product was designed to serve as one of Dove's campaign pieces, spreading a positive message to love yourself. The goal was to get mothers to use this photo generator to share and encourage their daughters (or loved ones) to be confident about the hair they have and to be proud of it.
Dove wanted this experience to be easy enough for mothers to use and to share through social media. The experience was designed to be mobile first because most users are always on-the-go these days. My responsibilities were to create wireframes and have them viewable as an interactive prototype so that my ideas and designs won't cause any confusion when presenting internally and to the client. I worked with the dev team to make sure the experience was enjoyable, understandable, valuable, and everything we wanted to do was possible. The site is now live and many moms such as actress, Katherine Heigl, have used this generator and posted to their desired social media platform.
PROJECT Dove #LoveYourHair Photo Generator
TIME FRAME 1 Week
ROLE UX Designer / Strategist
TOOLS Sketch / InVision